Black background with a circular pattern of thin gray lines forming the words 'Color Palette' in the center.
A black and white line drawing of a human skull viewed from the front.

For the first edition of REF, I was responsible for the creation of the logo and visual concept, as well as managing promotion, press office, social media marketing and overall communication. I also took care of creating multimedia content to support the event.

In addition to the creative and communication aspects, I oversaw the set-up of the theater where the festival took place and coordinated the organization of the press conference, ensuring smooth and strategic management of the entire event.

Poster for Call for Works 2021, an audio/visual event, featuring a close-up photo of a woman's face with black abstract face paint, against a black background, with event details and deadline included.

The project was divided into two phases. The first phase was the call for works, for which I designed a standalone visual concept that would later connect to the visual concept for promoting the event itself.

Since the festival focused on experimental music and video art, I found it compelling to connect the imagery to the theme of body painting, creating a minimalist yet striking approach. The concept combined sketch-like art with a minimalistic aesthetic that, at the same time, conveyed a sense of extreme expression through its simplicity. This juxtaposition of minimalism and intensity became the core visual identity for the festival.

In terms of communication, it was essential to reach an international audience. To achieve this, we leveraged both mainstream social media platforms and more niche industry-specific channels. Through these efforts, we successfully gathered approximately 300 submissions from artists in the fields of experimental music and video art, expanding the festival’s reach and establishing a diverse and dynamic lineup for the event.

Poster for an artistic event titled "RE" with a date of September 26, 2021, at the Piccola Compagnia Impertinente Theater in Foggia. The poster features a close-up photo of a person with short hair, partly obscured by their hand, illuminated in red and blue lighting. The event is organized by Empirica, with support from Mid Side APS, and is presented by Sfoglia.
Artwork promoting the artistic experience event called REF happening on September 26, 2021, at the Piccola Compagnia Impertinente theater in Foggia, Italy. The poster features a close-up of a woman's face with red lighting, and text providing event details.
A portrait of a person with short dark hair, half of their face illuminated in red light, and the other half in blue light, with abstract white lines and the word "FREE" overlaid. Text reads "PROGRAM BOOK 2021."
A text-heavy document discussing the REF - Resilience Festival, an audiovisual art event in Italy, including details about its purpose, participants, and execution.
The image shows a dimly lit stage with a microphone stand and empty chairs, suggesting a theater or performance space.
A presentation slide with a list of numbered items, including references, organizing committee, location, judges, program, acoustic, and audiovisual, on a white background with grey curved lines.