The director of FRAMMENTI entrusted me with shaping the communication strategy for the entire project. I took on the task of recruiting and leading a dedicated communication team, selecting talented students from my University.
Beyond managing the team, I was responsible for designing the logo, creating the launch reel and overseeing the project's branding and promotional rollout. My role encompassed both the creative direction and the strategic execution, ensuring a cohesive and impactful visual identity for this editorial project.