The new classic in the unconventional way - LIZURá
Beautiful, elegant and sexy. This brand has literally impressed us by capturing our attention with undeniably careful and precise attention to details. The vision of its creators is really interesting and worthy of attention.
What's the story of your brand?
The women's ready-to-wear brand LIZURá — is the new classic in the unconventional way. The brand was created by Russian architects with French heritage - Lora Lizura and Daria Bagre, whose careers have developed in Germany for many years. Architects by education, they brought to the art of wedding wear the contemporary forms, the courage of cut, the standards of European quality and untraditional approach to creating limited collections. In early 2018, the winners of the "Top 10 New Names in Fashion 2018 from Sobaka.ru" (a Russian fashion and lifestyle magazine, March 2018), with a collection of podium-inspired clothes for everyday life Autumn-Winter 2017-2018, also the collection was chosen to open the close the fashion show of the event at the Central Exhibition Hall "Manezh" in St. Petersburg, Russia for Mercedes Benz Fashion Week ST.P Day.
What's the concept of your latest collection?
Our latest collection is our capsule Pre Fall Collection and it’s the introduction for our upcoming Winter capsule collection. We ate using textured fabrics with silk and wool in combination with eco leather. Modern lines that create more structured look with combination folds of fabric. It’s the balance of femininity and masculinity, hard and soft, structured fabric and loose lines a uniform for the harsh Russian winters.
What inspires you the most?
We find inspiration in everyday life experiences, from our needs and wishes. We try to combine the feeling of looking like you’re going to a runway show but with a feeling comfort.
How do you choose your textiles and materials?
From the beginning we always used very structured materials like poplin, thick silks, organza and different types of wool fabrics. We love the architecture of fabrics that they bring to the clothes. We use primarily black fabrics and are not afraid of it, it is a challenge to create collection in black sop every time they would look different, we started to incorporate some nudes and white, but our hearts always will be with the black color scheme – the most grandiose color of them all.
What kind of woman do you imagine wearing your creations?
A strong women, but sensual one. We see a women that has a balance of femininity and masculinity, that is not afraid of looking too harsh or too sexy, that knows the right balance.
What's the future of fashion according to you?
Quality over quantity. We work very hard to create a atelier (our working space) for our tailors, that should inspire work, that is light and open. Respect and equal rights, from the people that help keep our space clean to the creative directors. We believe that mass-market and fast fashion will slowly get smaller, people want quality and heart. We care who creates every garment, and believe that the energy will live on from creator to the garment. So it is important to have a save and respectful environment.
Random question: what was the last experience that made you a stronger person?
Building a brand in our time is hard work. Everyone wants a piece of your or your money. We don’t have sponsors or outside investments. We do it all by ourselves, we are a small team of 6 women and everyday is a challenge, because to this day…this is a mans world.
But we are standing strong and we see how women come together to create a beautiful future. After all in Russia we have a saying “the man is the head, but the women is the neck” we turn the head in the right direction, the power is in us. This is what makes us stronger.
Thanks to LORA, DARIA & TEAM LIZURá
